What Is The Difference between Amazon FBA And FBM?

What is the difference between FBA and FBM? FBA is a service provided by Amazon, which is responsible for handling inventory storage, order fulfillment, returns, and even customer service for Amazon sellers, while FBM is self-delivery.

1. Different logistics methods.

FBA first sends the goods to Amazon's overseas warehouse, and then Amazon officially delivers and ships them after the order is placed. FBM does not need to stock up in the early stage, but after the store places an order, it is transferred from domestic express to international express and delivered to the buyer.

2. Different ways to obtain traffic.

The main way for FBA to obtain traffic is to attract traffic from on-site and off-site advertising. The store has relatively few products, and the traffic provided by the Amazon platform is not enough. The traffic acquisition method of FBM mainly comes from the traffic provided by the Amazon platform.

3. Different average order value.

Because the logistics costs and operating costs of the two models are different, the average order value is also different.

4. Different logistics timeliness.

After the store places an order, the delivery cycle of FBA is three days, and the buyer can receive the goods. The time from the delivery of FBM to the buyer receiving the goods is one month.

5. Different payment time.

Amazon's current platform rules are that payment will only be credited to your Amazon seller account after the goods are received, and the logistics time also determines your payment time.